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About Us

Our Mission is to help players win more by providing you with:

Knowledge
Up-to-the-minute expertise and advice
Experience
Cutting-edge games and learning tools
Confidence
Trusted casinos, verified for fairness

Our Principles


...always puts players' needs first


  • we do user surveys to identify key information
  • we carry out field testing and user research
  • we love user feedback, and implement as much as we can
  • we have a huge customer service offering
  • we provide content only to help players, not casinos

...shares passion and expertise

  • we have assembled teams of gaming and betting experts
  • we have over 200 years of combined experience
  • we have a news team working around the clock
  • we provide all information for free and in one place
  • we have professionals around the world

..must be completely independent 


  • we offer objective information only
  • we provide our own exclusive free games
  • we are 100% independently owned unlike other sites
  • we operate and function autonomously
  • we work alongside auditors and regulators

..has to earn your trust


  • we provide unbiased reviews
  • we only use seasoned experts
  • we employ a stringent 25-step review process
  • we have honed our unique process for over 20 years
  • we only carry out data-driven research which is free from influence

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